Evolution of Apple Computer’s Logo
Back in 1976, Steve Jobs and Steve Wozniak started Apple Computer. Today, it is a huge company employing thousands of people. The two Steve’s designed and built their own motherboards in their garage and was turned down by HP and Commodore to purchase their motherboards. So therefore they decided to incorporate their own company.
The company logo started off with a picture of Issac Newton under an apple tree with an apple dangling above his head. This logo was wrapped around with a banner that read Apple Computer Co. This logo was deemed to complicated by Steve Jobs and therefore turned to Rob Janoff of the Regis McKenna Agency to design was what their iconic logo of an apple with the bite out of it in its rainbow colors. This logo was used by apple from 1976 to 1999. The bite out of the Apple was rumored to be a nod to Alan Turning who was the father of modern computer who committed suicide by biting into a cyanide laced apple. However the bite was to be a play on byte vs bite.
After 1999, Apple decided to use the logo today which is the same shape of their original logo however they chose to use a solid color instead of the rainbow logo they used for 25 years. They decided to use a more modern logo by using monochrome logo. This has been a trend with many tech companies as they redesign their logos to give a more modern look to their logos. You can see this modernization with companies such as Microsoft, IBM, HP, Canon etc.
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